A professional organization to suit the event
For the second edition of the Festival, His Majesty the King decided to create a non-profit organization of public utility, the Marrakech International Film Festival Foundation, presided over by His Royal Highness Prince Moulay Rachid, providing an institutional framework for the event and allowing for the professionalization of its structure and management. The Foundation then became the sole holder of rights resulting from the activities of the Marrakech International Film Festival. Under the supervision of the Foundation and its Vice-President, André Azoulay, Advisor to His Majesty the King, Festival President Daniel Toscan du Plantier ensured the joint organization of its annual edition, and managed its staff within the company Georges Cravenne Conseil (GCC) until his untimely death in February 2003. For the third edition of the Festival, his widow, Mélita Toscan du Plantier – Director of External Relations and Protocol of the first two editions – was appointed Director of the Marrakech International Film Festival.